Where creativity meets joy.
The small dream that grew into an Australian family brand dedicated to colourful, screen-free sensory play.
Read our storyHUPPI BB JournalStories from our
Stories from our
colourful world.
Brand stories, product notes and thoughtful ideas about play, creativity and what we are making next.
The slime set families keep gifting
How a generous ten-pack became a party favourite and earned attention on Amazon Australia.
Meet the Cosmic Cube
A sparkly, satisfying sensory squishy designed for calming hands and everyday focus.
Twenty-four colours, endless ideas
Why air dry clay is one of our favourite ways to encourage slow, imaginative, screen-free play.
Designing playful kits that feel special
From colour balance to gift-ready packaging, the small choices behind a joyful unboxing.
Made with the kids who play with it
How family feedback helps us refine textures, scents, characters and the details that matter.
Share the HUPPI BB happiness
Creators and family communities can partner with us through the HUPPI BB affiliate program.
Affiliate enquiries →