Our story

A little dream.
A lot of joy.

HUPPI BB® began with a 10-year-old girl's dream of a world that felt more colourful, more creative and full of possibilities. Today, that spirit lives in every slime swirl, squishy squeeze and clay creation.

Explore the collection Meet HUPPI BB

A smiling child enjoying colourful HUPPI BB slime play

Made for happy hands ✦

10The age the dream began

Why we exist

More than
just slime.

We believe play should feel exciting for children and reassuring for parents. HUPPI BB® creates sensory toys that invite imagination, encourage screen-free time and turn an ordinary afternoon into something memorable.

As an Australian-owned family brand, we care about thoughtful design, dependable quality and products we would happily bring into our own home.

★ Amazon's Choice♡ Family loved✦ Gift-ready fun

What matters to us

Joyful play, made with care.

Everything starts with real family life: safe materials, lasting play value and colourful ideas children are excited to open.

♡

Made with care

Non-toxic formulas and products tested against applicable toy-safety requirements before they reach families.

☆

Great value

Generous gift sets at honest prices—perfect for birthdays, parties and rainy weekends.

✦

Designed in Australia

Bright, gift-ready packaging and playful details created with Australian families in mind.

✓

Quality that lasts

Reliable textures, lasting scents, resealable jars and sturdy characters made for repeat play.

The HUPPI BB range

Find their kind of fun.

From stretchy slime to calming squishies and colourful clay, there is a hands-on adventure for every mood.

HUPPI BB ten-pack Slime Celebration Gift Pack

Stretch • Swirl • Decorate

Scented Slime

Colourful textures, charms and mix-ins for creative sensory play.

HUPPI BB Cosmic Cube sparkly sensory squishy two-pack

Squeeze • Relax • Repeat

Cosmic Cube Squishies

Sparkly, soothing cubes for calming hands and classic fidget fun.

HUPPI BB 24-pack colourful air dry clay kit

Mould • Mix • Imagine

24-Pack Air Dry Clay

A rainbow of colours for characters, keepsakes and open-ended creativity.

“Because imagination has no age limit.”

HUPPI BB® — colourful fun for the whole family

A little dream.A lot of joy.

More thanjust slime.